Discovery & Acquisition  –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Search via App Stores (iOS/Android)

+1

Referral/Invite Program

+1

Direct Brand Search 

+1

Used Frequently

Micro-influencer Promotions (e.g., Instagram collabs) 

Local Sponsorship Campaigns

App Install Ads (Facebook, Google UAC)

FinTech Community Mentions (Reddit, Telegram, etc.)

App Store Ratings/Reviews Trigger Downloads

Cross-Promotions with Partner Apps

Referral Links Shared

Auto-suggestions on popular app listings

Used Occasionally

Podcast Mentions (Niche FinTech Shows)

Print Flyers in Cafes/Universities

FinTech Blogs / Listicles

Event Booth at Tech Conferences

Influencer YouTube Reviews

Banner Ads on News Sites

Word-of-mouth from friends/family

Organic Discovery via Social Media shares

Used Rarely

TV Commercials

Branded Merchandise Distribution

QR Code Posters in Public Transit

Magazine Features

Financial Literacy Webinars with CTA

Local Meetup Sponsorship

⭐  Onboarding & Registration  –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Referral Code Entry Field

+1

Welcome Tooltip Walkthrough

Mobile Number Sign-Up

+1

KYC Verification (PAN, Aadhaar, etc.)

+1

Bank Account Linking with Secure API

+1

Used Frequently

Sign-up via Google/Apple ID

Social Login Options

Pre-filled KYC from Government APIs

Smart Form Validation

Instant Document Upload & Scan

In-App Consent Collection

Used Occasionally

Manual Document Upload

Sign-up with Email Only

Secondary Phone Number Verification

Optional Profile Picture Upload

Used Rarely

Gamified Onboarding Flow

Voice-activated Registration

Pre-onboarding Educational Video

Branch Visit Scheduling (offline KYC)

Account Setup & Personalization  –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Set Transaction Limit Alerts

Set Monthly Goal Reminders

Choose Account Theme/Dashboard View

Enable Face/Touch ID

Set Financial Goals

+1

Setup Default Account View (Wallet/Bank)

+1

Add Security Questions

+1

Used Frequently

Nickname Your Accounts

Select Currency Preferences

Choose Notification Preferences

Set Savings Targets

Enable Biometric Auth

Two-Factor Authentication Toggle

Used Occasionally

Add Custom Avatars or Photos

Customize Fonts/Colors

Link External Wallets

Disable Features (Privacy)

Add Emergency Contact Info

Used Rarely

Audio Themes or Voice Settings

Dark/Light Auto Toggle

Geo-based Personalization

Gesture Navigation Setup

Offline Access Preferences

⭐  Daily Use & Financial Overview  –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Daily Spending Summary Notification

Instant Budget Warning

View Recent Transactions

Check Monthly Spend Category Wise

Balance Check on Dashboard

+1

Visual Budget Tracker

+1

Daily Account Overview Card

+1

Used Frequently

Forecast Cash Flow Graphs

Top Merchants List

Set Daily Budget Cap

Toggle Insights via Settings

View Credit Score Widget

Access Monthly Trend Report

Used Occasionally

Export Financial Report (PDF/CSV)

Add Personal Notes to Transactions

Spending Compared to Peers

Visualization Style Selection

Optional “Mood + Spending” Tracker

Used Rarely

Augmented Reality Spending Display

Custom Sound Notifications

Compare with Similar Users

Set Daily Challenges

Enable/Disable Historical Insights

⭐   Payments & Transfers  –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Scheduled Transfers to External Wallets

Auto-split Bills with Friends

Pay Utility Bills

Transfer to Saved Beneficiaries Instantly

Instant Peer-to-Peer Transfers (UPI, Bank)

+1

Scan QR & Pay

+1

Set Recurring Payments (e.g. Rent, EMI)

+1

Used Frequently

Send Money via Contact List

Send Money via Social App Link

Pay via NFC Tap

International Transfers Setup

Set Payment Limits

Split Transaction Record by Category

Used Occasionally

Send e-Gift Cards

Donation to Nonprofits

Voice Command Payment Initiation

Add Payment Notes with Emojis

Payment History Filter by Vendor/Category

+1

Used Rarely

Offline Payments via Bluetooth/NFC

Scheduled Crypto Transfers

Time-based Payment Locks (e.g., after 8 PM)

Voice-based Confirmations

Advanced Bulk Payments for Freelancers

Spending & Checkout –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

One-click Reorder Past Purchases

Enable Smart Rounding for Savings

One-Click Checkout (Saved Cards/UPI)

Default Payment Method Setting

Smart Autofill for Card/Address

+1

Instant OTP Autofill on Checkout

+1

View & Confirm Purchase Summary

+1

Used Frequently

Apply Promo Codes Automatically

Use Reward Points for Checkout

Payment Method Suggestions Based on Vendor

Installments Option Toggle

Track Delivery Post-Purchase

Reconfirm Shipping Preferences

Used Occasionally

Save for Later with Discount Alerts

View Purchase Carbon Footprint

Compare Price Across Platforms (via extension)

Enable Guest Checkout Mode

Cart Abandonment Nudges with Incentives

Used Rarely

Custom Checkout Themes

Spending Timer to Avoid Impulse Purchases

Gamified Checkout (Spin the Wheel Offers)

Post-Purchase Sharing Templates

Auto-Lock Account After Large Purchase

⭐  Security & Alerts –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Biometric Authentication (Fingerprint, Face ID) on Select Actions

PIN for Profile Edits

2FA for Logins & Payments

Real-Time Fraud Alerts

Device Recognition & Login History

+1

Instant Transaction Alerts (Push, SMS, Email)

+1

Auto Logout After Inactivity

+1

Used Frequently

Custom Alert Triggers (High Spend, Location-Based)

Weekly Security Reports

Location Lock for Login (Country/IP-based)

Trusted Device Whitelisting

Password Change Reminders

Report Suspicious Activity

Used Occasionally

Temporary Account Lock Feature

Parental Controls/Guardian Alerts

Notification Customization for Spending Categories

Used Rarely

Voice Authentication on Call Center

Emergency Lockdown Mode (Freeze All Access)

Auto-Wipe App After X Failed Attempts

Request Security Certificate for Each Transaction

Support & Issue Resolution –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

In-App Support Tickets with Status Tracker

Quick FAQ Popups During Tasks

Chatbot Support (24/7)

Transaction Dispute Form (Auto-filled)

Live Chat with Support Agent

+1

Raise Dispute Button in Transaction Details

+1

Instant Help Center Access

+1

Used Frequently

Pre-Call Callback Scheduling

Upload Screenshots for Issue Context

Rating System for Support Experience

Share Case Number with Contacts

Support Article Recommendations Based on Behavior

Used Occasionally

Escalation to Supervisor Option

Voice Notes for Queries

Language Preferences in Support

Visual Walkthrough for Common Problems

Call Support Without Leaving App Screen

Used Rarely

Community Forums for Peer Help

Gamified Support Rewards (Solve Others' Queries)

Smart Suggestions Based on Keywords in Complaints

Printable PDF Summary of Support Case

Re-engagement & Notifications –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Bill Due Reminders via Preferred Channels

Actionable Nudges (e.g., “Top up Wallet”)

Spending Summary Notification (Daily/Weekly)

Low Balance Alert

Push Notifications for Important Events

+1

Monthly Financial Snapshot

+1

In-App Alerts on Login with Key Updates

+1

Used Frequently

Offers and Cashback Notifications

New Feature Rollout Alerts

Spending Limit Reached Notification

Reward Expiry Alerts

Reminder to Complete KYC/Link Bank

Re-engagement Prompts After Inactivity

Used Occasionally

Personalized Financial Goals Progress Alerts

Seasonal Offers or Events

Snooze Notification Option

Tailored Investment Tips Based on Activity

Birthday/Anniversary Greetings with Offers

Used Rarely

Trivia & Fun Finance Facts

Holiday Budgeting Reminders

Flash Sales and Partner Deals

App Usage Insights (“You’ve saved X this month”)

Survey Participation Alerts

Investments & Growth –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Track Investment Portfolio in Dashboard

SIP Auto-Invest Setup

Buy/Sell Mutual Funds, Stocks, or Crypto

+1

Investment Summary Report

View Portfolio Performance by Asset Class

+1

Auto-Recommend Plans Based on Risk Profile

+1

Set & Track Investment Goals

+1

Used Frequently

One-Tap Reinvestment of Returns

Compare Investment Options Visually

Monthly Performance Email Summary

Auto-Diversify Investments Button

Past Performance Charts for Each Option

Watchlist for Funds/Stocks

Used Occasionally

Learning Modules for New Investors

Peer Comparison (“You invested X% more than avg user”)

Voice Insights on Market Updates

Tax Benefit Suggestions (ELSS)

Auto-Adjust Portfolio Based on Market Volatility

Used Rarely

AR View of Investment Growth Over Time

Gamified Investment Challenges

Social Investing: Follow Friends/Experts

Community Ratings on Investment Plans

Trivia-based Investor Quizzes

Loans & Credit –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Credit Limit Check Before Transactions

Auto EMI Reminders Setup

Credit Score Monitoring Tool

View Ongoing Loan Status

Apply for Personal/Instant Loan

+1

EMI Breakdown View with Due Dates

+1

Loan Approval Status Tracker

+1

Used Frequently

Auto-Debit Setup for EMIs

Compare Loans from Partner Banks

Interest Rate Alerts & Offers

Top-up Pre-approved Loans

Credit Health Report & Suggestions

Used Occasionally

Document Upload for Verification

Pre-EMI Payment Option

Credit Utilization Calculator

Refinance or Early Repayment Options

EMI Holiday Requests

Used Rarely

Loan Prediction Tool Using AI

Voice Chatbot Loan Eligibility Checker

Loan Sharing (Invite Co-applicant Digitally)

Loan-Linked Insurance Suggestions

Rewards for On-Time Loan Payments

Rewards, Loyalty & Gamification –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Refer & Earn Feature

Daily Login Streak Rewards

Cashback Dashboard with Filters

Instant Reward Claim Process

Track Earned vs. Redeemed Rewards in One View

Level-Based Loyalty Program

+1

Point Redemption for Products/Services

+2

Used Frequently

Unlockable Badges for Usage Milestones

Tiered User Status System

In-App Scratch Cards & Spin Wheel Offers

Partner Discounts via Points

Gamified Saving Goals (e.g., “Save ₹5000 in 30 days”)

Used Occasionally

Leaderboard Among Friends

User Journey Completion Tracker (e.g., 90% to Gold Tier)

Hidden Challenges (Easter Eggs)

Special Occasion Rewards (Festivals, Birthdays)

Weekly Contests or Saving Challenges

Used Rarely

AR-Based Rewards Hunt

Trivia Quizzes with Prizes

Social Sharing of Rewards on Media

Collectible Digital Badges

Flash Deal Redemption with Points

⭐ Account Management & Settings –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Toggle Notification Preferences

Set Up Default Payment Mode

Change App Language

Manage Linked Devices

Update Profile Details (Name, Photo)

+1

Change Login PIN or Password

Biometric Login Settings

Used Frequently

Manage Third-Party Access (API integrations)

Add/Remove Trusted Devices

Customize Dashboard Layout

Choose Light/Dark Mode

Review Login History

Set Privacy Preferences

Used Occasionally

Close/Delete Account Option

Request Data Export (PDF/CSV)

Manage App Permissions (Contacts, Camera, etc.)

Multi-profile Toggle (for family use)

Language-Specific Support Material

Used Rarely

Temporary Freeze Account Feature

App Walkthrough Resets

QR Code for Profile Sharing

Nickname for Account Alias

Two-way Sync with External Personal Finance Apps

Retention & Churn Prevention –  Feature Prioritization

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Used by Few

Used by Some

Used by Many

Used by All

Used Always

Exit Surveys on Feature Usage

Reactivation Prompt after Logout

Reward for Consistent Usage

Bill Nudges & Spending Goals Reminders

Inactivity Triggered Emails/Notifications

+1

Feedback Loop After Drop-offs

+1

Win-back Offers (Discount/Cashback)

Used Frequently

Push Notifications for Abandoned Actions

Time-of-Day Based Nudges

In-App Popups Based on Drop-off Trends

Behavioral Segmentation for Targeted Retargeting

Friendly Reminders for Upcoming Bills or Investment Opportunities

Used Occasionally

Gamified Return Challenges (7-day usage streak)

“We Miss You” Email with Tips & Tricks

Flash Offers Triggered by Inactivity

Content-Based Re-engagement (e.g., blogs, videos)

Friend Invite for Bonus Points (Boost Retention)

Used Rarely

Limited-Time Theme Unlocks for Returning Users

Event-Based Offers (Festivals, Tax Season)

Dormant User Surveys with Gift Incentives

“What’s New” Screens After App Update

One-time Account Reactivation Offers