Discovery & Acquisition – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Search via App Stores (iOS/Android)
+1
Referral/Invite Program
+1
Direct Brand Search
+1
Used Frequently
Micro-influencer Promotions (e.g., Instagram collabs)
Local Sponsorship Campaigns
App Install Ads (Facebook, Google UAC)
FinTech Community Mentions (Reddit, Telegram, etc.)
App Store Ratings/Reviews Trigger Downloads
Cross-Promotions with Partner Apps
Referral Links Shared
Auto-suggestions on popular app listings
Used Occasionally
Podcast Mentions (Niche FinTech Shows)
Print Flyers in Cafes/Universities
FinTech Blogs / Listicles
Event Booth at Tech Conferences
Influencer YouTube Reviews
Banner Ads on News Sites
Word-of-mouth from friends/family
Organic Discovery via Social Media shares
Used Rarely
TV Commercials
Branded Merchandise Distribution
QR Code Posters in Public Transit
Magazine Features
Financial Literacy Webinars with CTA
Local Meetup Sponsorship
⭐ Onboarding & Registration – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Referral Code Entry Field
+1
Welcome Tooltip Walkthrough
Mobile Number Sign-Up
+1
KYC Verification (PAN, Aadhaar, etc.)
+1
Bank Account Linking with Secure API
+1
Used Frequently
Sign-up via Google/Apple ID
Social Login Options
Pre-filled KYC from Government APIs
Smart Form Validation
Instant Document Upload & Scan
In-App Consent Collection
Used Occasionally
Manual Document Upload
Sign-up with Email Only
Secondary Phone Number Verification
Optional Profile Picture Upload
Used Rarely
Gamified Onboarding Flow
Voice-activated Registration
Pre-onboarding Educational Video
Branch Visit Scheduling (offline KYC)
Account Setup & Personalization – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Set Transaction Limit Alerts
Set Monthly Goal Reminders
Choose Account Theme/Dashboard View
Enable Face/Touch ID
Set Financial Goals
+1
Setup Default Account View (Wallet/Bank)
+1
Add Security Questions
+1
Used Frequently
Nickname Your Accounts
Select Currency Preferences
Choose Notification Preferences
Set Savings Targets
Enable Biometric Auth
Two-Factor Authentication Toggle
Used Occasionally
Add Custom Avatars or Photos
Customize Fonts/Colors
Link External Wallets
Disable Features (Privacy)
Add Emergency Contact Info
Used Rarely
Audio Themes or Voice Settings
Dark/Light Auto Toggle
Geo-based Personalization
Gesture Navigation Setup
Offline Access Preferences
⭐ Daily Use & Financial Overview – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Daily Spending Summary Notification
Instant Budget Warning
View Recent Transactions
Check Monthly Spend Category Wise
Balance Check on Dashboard
+1
Visual Budget Tracker
+1
Daily Account Overview Card
+1
Used Frequently
Forecast Cash Flow Graphs
Top Merchants List
Set Daily Budget Cap
Toggle Insights via Settings
View Credit Score Widget
Access Monthly Trend Report
Used Occasionally
Export Financial Report (PDF/CSV)
Add Personal Notes to Transactions
Spending Compared to Peers
Visualization Style Selection
Optional “Mood + Spending” Tracker
Used Rarely
Augmented Reality Spending Display
Custom Sound Notifications
Compare with Similar Users
Set Daily Challenges
Enable/Disable Historical Insights
⭐ Payments & Transfers – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Scheduled Transfers to External Wallets
Auto-split Bills with Friends
Pay Utility Bills
Transfer to Saved Beneficiaries Instantly
Instant Peer-to-Peer Transfers (UPI, Bank)
+1
Scan QR & Pay
+1
Set Recurring Payments (e.g. Rent, EMI)
+1
Used Frequently
Send Money via Contact List
Send Money via Social App Link
Pay via NFC Tap
International Transfers Setup
Set Payment Limits
Split Transaction Record by Category
Used Occasionally
Send e-Gift Cards
Donation to Nonprofits
Voice Command Payment Initiation
Add Payment Notes with Emojis
Payment History Filter by Vendor/Category
+1
Used Rarely
Offline Payments via Bluetooth/NFC
Scheduled Crypto Transfers
Time-based Payment Locks (e.g., after 8 PM)
Voice-based Confirmations
Advanced Bulk Payments for Freelancers
Spending & Checkout – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
One-click Reorder Past Purchases
Enable Smart Rounding for Savings
One-Click Checkout (Saved Cards/UPI)
Default Payment Method Setting
Smart Autofill for Card/Address
+1
Instant OTP Autofill on Checkout
+1
View & Confirm Purchase Summary
+1
Used Frequently
Apply Promo Codes Automatically
Use Reward Points for Checkout
Payment Method Suggestions Based on Vendor
Installments Option Toggle
Track Delivery Post-Purchase
Reconfirm Shipping Preferences
Used Occasionally
Save for Later with Discount Alerts
View Purchase Carbon Footprint
Compare Price Across Platforms (via extension)
Enable Guest Checkout Mode
Cart Abandonment Nudges with Incentives
Used Rarely
Custom Checkout Themes
Spending Timer to Avoid Impulse Purchases
Gamified Checkout (Spin the Wheel Offers)
Post-Purchase Sharing Templates
Auto-Lock Account After Large Purchase
⭐ Security & Alerts – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Biometric Authentication (Fingerprint, Face ID) on Select Actions
PIN for Profile Edits
2FA for Logins & Payments
Real-Time Fraud Alerts
Device Recognition & Login History
+1
Instant Transaction Alerts (Push, SMS, Email)
+1
Auto Logout After Inactivity
+1
Used Frequently
Custom Alert Triggers (High Spend, Location-Based)
Weekly Security Reports
Location Lock for Login (Country/IP-based)
Trusted Device Whitelisting
Password Change Reminders
Report Suspicious Activity
Used Occasionally
Temporary Account Lock Feature
Parental Controls/Guardian Alerts
Notification Customization for Spending Categories
Used Rarely
Voice Authentication on Call Center
Emergency Lockdown Mode (Freeze All Access)
Auto-Wipe App After X Failed Attempts
Request Security Certificate for Each Transaction
Support & Issue Resolution – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
In-App Support Tickets with Status Tracker
Quick FAQ Popups During Tasks
Chatbot Support (24/7)
Transaction Dispute Form (Auto-filled)
Live Chat with Support Agent
+1
Raise Dispute Button in Transaction Details
+1
Instant Help Center Access
+1
Used Frequently
Pre-Call Callback Scheduling
Upload Screenshots for Issue Context
Rating System for Support Experience
Share Case Number with Contacts
Support Article Recommendations Based on Behavior
Used Occasionally
Escalation to Supervisor Option
Voice Notes for Queries
Language Preferences in Support
Visual Walkthrough for Common Problems
Call Support Without Leaving App Screen
Used Rarely
Community Forums for Peer Help
Gamified Support Rewards (Solve Others' Queries)
Smart Suggestions Based on Keywords in Complaints
Printable PDF Summary of Support Case
Re-engagement & Notifications – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Bill Due Reminders via Preferred Channels
Actionable Nudges (e.g., “Top up Wallet”)
Spending Summary Notification (Daily/Weekly)
Low Balance Alert
Push Notifications for Important Events
+1
Monthly Financial Snapshot
+1
In-App Alerts on Login with Key Updates
+1
Used Frequently
Offers and Cashback Notifications
New Feature Rollout Alerts
Spending Limit Reached Notification
Reward Expiry Alerts
Reminder to Complete KYC/Link Bank
Re-engagement Prompts After Inactivity
Used Occasionally
Personalized Financial Goals Progress Alerts
Seasonal Offers or Events
Snooze Notification Option
Tailored Investment Tips Based on Activity
Birthday/Anniversary Greetings with Offers
Used Rarely
Trivia & Fun Finance Facts
Holiday Budgeting Reminders
Flash Sales and Partner Deals
App Usage Insights (“You’ve saved X this month”)
Survey Participation Alerts
Investments & Growth – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Track Investment Portfolio in Dashboard
SIP Auto-Invest Setup
Buy/Sell Mutual Funds, Stocks, or Crypto
+1
Investment Summary Report
View Portfolio Performance by Asset Class
+1
Auto-Recommend Plans Based on Risk Profile
+1
Set & Track Investment Goals
+1
Used Frequently
One-Tap Reinvestment of Returns
Compare Investment Options Visually
Monthly Performance Email Summary
Auto-Diversify Investments Button
Past Performance Charts for Each Option
Watchlist for Funds/Stocks
Used Occasionally
Learning Modules for New Investors
Peer Comparison (“You invested X% more than avg user”)
Voice Insights on Market Updates
Tax Benefit Suggestions (ELSS)
Auto-Adjust Portfolio Based on Market Volatility
Used Rarely
AR View of Investment Growth Over Time
Gamified Investment Challenges
Social Investing: Follow Friends/Experts
Community Ratings on Investment Plans
Trivia-based Investor Quizzes
Loans & Credit – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Credit Limit Check Before Transactions
Auto EMI Reminders Setup
Credit Score Monitoring Tool
View Ongoing Loan Status
Apply for Personal/Instant Loan
+1
EMI Breakdown View with Due Dates
+1
Loan Approval Status Tracker
+1
Used Frequently
Auto-Debit Setup for EMIs
Compare Loans from Partner Banks
Interest Rate Alerts & Offers
Top-up Pre-approved Loans
Credit Health Report & Suggestions
Used Occasionally
Document Upload for Verification
Pre-EMI Payment Option
Credit Utilization Calculator
Refinance or Early Repayment Options
EMI Holiday Requests
Used Rarely
Loan Prediction Tool Using AI
Voice Chatbot Loan Eligibility Checker
Loan Sharing (Invite Co-applicant Digitally)
Loan-Linked Insurance Suggestions
Rewards for On-Time Loan Payments
Rewards, Loyalty & Gamification – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Refer & Earn Feature
Daily Login Streak Rewards
Cashback Dashboard with Filters
Instant Reward Claim Process
Track Earned vs. Redeemed Rewards in One View
Level-Based Loyalty Program
+1
Point Redemption for Products/Services
+2
Used Frequently
Unlockable Badges for Usage Milestones
Tiered User Status System
In-App Scratch Cards & Spin Wheel Offers
Partner Discounts via Points
Gamified Saving Goals (e.g., “Save ₹5000 in 30 days”)
Used Occasionally
Leaderboard Among Friends
User Journey Completion Tracker (e.g., 90% to Gold Tier)
Hidden Challenges (Easter Eggs)
Special Occasion Rewards (Festivals, Birthdays)
Weekly Contests or Saving Challenges
Used Rarely
AR-Based Rewards Hunt
Trivia Quizzes with Prizes
Social Sharing of Rewards on Media
Collectible Digital Badges
Flash Deal Redemption with Points
⭐ Account Management & Settings – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Toggle Notification Preferences
Set Up Default Payment Mode
Change App Language
Manage Linked Devices
Update Profile Details (Name, Photo)
+1
Change Login PIN or Password
Biometric Login Settings
Used Frequently
Manage Third-Party Access (API integrations)
Add/Remove Trusted Devices
Customize Dashboard Layout
Choose Light/Dark Mode
Review Login History
Set Privacy Preferences
Used Occasionally
Close/Delete Account Option
Request Data Export (PDF/CSV)
Manage App Permissions (Contacts, Camera, etc.)
Multi-profile Toggle (for family use)
Language-Specific Support Material
Used Rarely
Temporary Freeze Account Feature
App Walkthrough Resets
QR Code for Profile Sharing
Nickname for Account Alias
Two-way Sync with External Personal Finance Apps
Retention & Churn Prevention – Feature Prioritization
Used by Few
Used by Some
Used by Many
Used by All
Used Always
Exit Surveys on Feature Usage
Reactivation Prompt after Logout
Reward for Consistent Usage
Bill Nudges & Spending Goals Reminders
Inactivity Triggered Emails/Notifications
+1
Feedback Loop After Drop-offs
+1
Win-back Offers (Discount/Cashback)
Used Frequently
Push Notifications for Abandoned Actions
Time-of-Day Based Nudges
In-App Popups Based on Drop-off Trends
Behavioral Segmentation for Targeted Retargeting
Friendly Reminders for Upcoming Bills or Investment Opportunities
Used Occasionally
Gamified Return Challenges (7-day usage streak)
“We Miss You” Email with Tips & Tricks
Flash Offers Triggered by Inactivity
Content-Based Re-engagement (e.g., blogs, videos)
Friend Invite for Bonus Points (Boost Retention)
Used Rarely
Limited-Time Theme Unlocks for Returning Users
Event-Based Offers (Festivals, Tax Season)
Dormant User Surveys with Gift Incentives
“What’s New” Screens After App Update
One-time Account Reactivation Offers