home_iconBetter, ActinablePersonas.

Loved by UX professionals from

Amazon
samsung
microsoft
barclays
razorfish
figma
Macys
servicenow
hpe
evgo
cisco
meta
Amazon
samsung
microsoft
barclays
razorfish
figma
Macys
servicenow
hpe
evgo
cisco
meta
Amazon
samsung
microsoft
barclays
razorfish
figma
Macys
servicenow
hpe
evgo
cisco
meta
Amazon
samsung
microsoft
barclays
razorfish
figma
Macys
servicenow
hpe
evgo
cisco
meta

What you get

1 Persona Mapper

1 AI-powered Persona Mapper

1 UI Review

3 collaborators per project

Unlimited viewers (with public url)

Ask AI

Storage forever

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Create up to 10 personas in a single view

Create consumable visual representations of all UX research insights.

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Enrich personas with our Attributes Library

Over 150 persona attributes across demographics, psychographics & behaviors to choose from.

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Solicit quick feedback

Share, collaborate, and iterate with all stakeholders for better UX.

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Leverage AI

Create rich persona attributes and images using generative AI.

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Assign action items

Make UX insights actionable by assigning status & directing them to the right teams.

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Generate persona similarity and attribute analysis

Prioritize persona attributes for UX decisions.

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Behavioral Persona Mapper

Map & understand user behaviors to create personalized experiences.

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Achieve Product-Persona fit using the Gap Analysis

Discover gaps to bridge between your product and user expectations.

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Export your persona findings

Export your mappers in PDF or PNGs, presenting a holistic view to your stakeholders.

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I really love the UI Review & Persona Mapper, especially their analytical capabilities. Also, the design is super nice and they are very easy to use. Thank you!

Monika Farnbach

Senior Design Researcher, Momentum Energy, Melbourne

View a few Persona Mappers

Create user-centered product design and development strategies.

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Increase UX influence in your organization.

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