Map user behavior with this Behavioral Persona tool
How does using the Behavioral Persona tool benefit you?
Design beyond function for cognitive and emotional needs
Map user behaviors on a bilateral scale. Make design decisions based on your users' behavioural and cognitive states.
Fast-track strategies and build features for specific user segments
Easily visualize user differences. Strategise and design for each segment’s behaviors and values. Ensure your product connects with all users.
Use existing user data to inform design and feature decisions
Turn existing interaction data into insight. Map user behavior, attitudes, values, etc., to guide decisions with highest ROI.
Educate stakeholders, show them users are multi-dimensional
Visually show stakeholders why your user-focused decisions matter. Highlighting user differences and tailor-made experiences to fit their unique behaviors.
Who can use this Behavioral Persona tool?
UX/UI designers
Behaviour designer
Product managers
User researchers
Agency owners
How can you use this tool to map behavioral archetypes?
Identify different users/user groups
List down important attributes- behaviour, attitudes, values, etc
Map how each user rates against your attributes
Visually and metrically compare how your users are different
Make note of differences and build accordingly
Create effortlessly with AI
How is this BuildUX Behavioral Persona tool different from others?
No more messy boards and sticky notes. Organise your information
No design skills required - focus on uncovering and strategising
Unified workplace for personas and other UX tools
Multiple user data in one project for easier comparison
Chat with your personas feature you gain a richer understanding
Features that enhance your experience
BuildUX analysis
Run comparative analytics to map users and attributes
against your product.
Notes
Make quick notes for deeper insights.
Assign tasks and add status
Highlight key insights and assign them to your team.
Share + collaborate
Don’t let your insights sit. Share it with your team.
Tag insights with integrations
Add tasks to Jira or Azure and get your plan rolling.
Highlight
Mark key text for quick focus later.
