Prioritize product features with Red Route Matrix

Use a Red Route Matrix tool to see how many users use a feature and how often. Prioritize what delivers high ROI.

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How does a Red Route Matrix tool benefit you?

Decide what to build first and what next

Confidently sequence your roadmap. Focus first on what meets most users’ needs. Cross reference with what’s easiest to build.

Build features you know users actually use

Focus on building features that users use most of the time. Create solutions that genuinely drive growth.

Design features to meet the needs of everyone using it

See how often and in what ways different users rely on a feature. Design improvements that meet a range of needs.

Build features that give the best returns

Build what is beneficial for most of your users. Ensure your team prioritizes features that have the best returns.

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Who can use this Red Route Matrix tool?

Product managers

Executives

UX designers

User researchers

Design agencies

How to use this Red Route Matrix tool to prioritize product features?

Classify features by user count

Cross define features by usage frequency

Add persona details and user segments

Link each persona to features used by them

Optimize critical paths on the top-right quadrant

Create effortlessly with AI

How is the BuildUX Red Route Matrix tool different from others?

No designing required – focus on strategising instead
Integrated with other UX workflows, no more isolated artifacts
Interactive and visually designed to help enhance thought process
Tie prioritization directly to user segments, don’t just make a list
Add, edit or remove features dynamically without reformatting

Features that enhance your experience

Tag multiple personas

Build your matrix on
traceable usage and not
assumptions.

Create different matrices and compare insights

Add multiple matrices to one project for
easy comparison and better insights.

Share + collaborate with cross-functional teams easily

Don’t let your insights sit. Share it with your team.

Tag insights with integrations and make them actionable

Add tasks to Jira or Azure and get your plan
rolling.

Customise your matrix with colours

Make your matrix visually appealing - the
way you like it.

Analysis

Analyze the moments that
matter most in your user
experience.

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Try AI RRM Instantly

Use it to build features, prioritize usability, and guide product roadmaps.

AI-generated RRMs are optional and serve as a powerful starting point. The frameworks themselves are built to save time, align teams, and uncover deeper insights.

Prioritize product features with Red Route Matrix

How does a Red Route Matrix tool benefit you?

Decide what to build first and what next

Build features you know users actually use

Design features to meet the needs of everyone using it

Build features that give the best returns

Who can use this Red Route Matrix tool?

Product managers

Executives

UX designers

User researchers

Design agencies

How to use this Red Route Matrix tool to prioritize product features?

Classify features by user count

Cross define features by usage frequency

Add persona details and user segments

Link each persona to features used by them

Optimize critical paths on the top-right quadrant

Create effortlessly with AI

How is the BuildUX Red Route Matrix tool different from others?

No designing required – focus on strategising instead

Integrated with other UX workflows, no more isolated artifacts

Interactive and visually designed to help enhance thought process

Tie prioritization directly to user segments, don’t just make a list

Add, edit or remove features dynamically without reformatting

Features that enhance your experience

Tag multiple personas

Create different matrices and compare insights

Share + collaborate with cross-functional teams easily

Tag insights with integrations and make them actionable

Customise your matrix with colours

Analysis

Try AI RRM Instantly