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Map user behavior with this Behavioral Persona tool

Leverage the Behavioral Persona tool to plot user beliefs, behaviours and values bilaterally. Find common ground and build features that enhance UX.

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Play with Demo

How does using the Behavioral Persona tool benefit you?

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Design beyond function for cognitive and emotional needs

Map user behaviors on a bilateral scale. Make design decisions based on your users' behavioural and cognitive states.

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Fast-track strategies and build features for specific user segments

Easily visualize user differences. Strategise and design for each segment’s behaviors and values. Ensure your product connects with all users.

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Use existing user data to inform design and feature decisions

Turn existing interaction data into insight. Map user behavior, attitudes, values, etc., to guide decisions with highest ROI.

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Educate stakeholders, show them users are multi-dimensional

Visually show stakeholders why your user-focused decisions matter. Highlighting user differences and tailor-made experiences to fit their unique behaviors.

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Play with Demo

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Who can use this Behavioral Persona tool?

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UX/UI designers

Behaviour designer

Product managers

User researchers

Agency owners

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How can you use this tool to map behavioral archetypes?

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Identify different users/user groups

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List down important attributes- behaviour, attitudes, values, etc

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Map how each user rates against your attributes

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Visually and metrically compare how your users are different

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Make note of differences and build accordingly

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Create effortlessly with AI

How is this BuildUX Behavioral Persona tool different from others?

  1. No more messy boards and sticky notes. Organise your information

  2. No design skills required - focus on uncovering and strategising

  3. Unified workplace for personas and other UX tools

  4. Multiple user data in one project for easier comparison

  5. Chat with your personas feature you gain a richer understanding

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Features that enhance your experience

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BuildUX analysis

Run comparative analytics to map users and attributes
against your product.

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Notes

Make quick notes for deeper insights.

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Assign tasks and add status

Highlight key insights and assign them to your team.

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Share + collaborate

Don’t let your insights sit. Share it with your team.

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Tag insights with integrations

Add tasks to Jira or Azure and get your plan rolling.

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Highlight

Mark key text for quick focus later.

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Play with Demo

Try AI Behavioral Mapper Instantly

Use it for competitor research, exploring personas, or planning new initiatives.
AI-generated Mappers are optional and serve as a powerful starting point. The frameworks themselves are built to save time, align teams, and uncover deeper insights.

Demo of Behavioral Mapper

BoostYour UX withTools from BuildUX

green-tick

1 project per tool

green-tick

1 AI project per tool

green-tick

Collaborators can view and comment

green-tick

Figma integration

green-tick

Export as PNG

Join BuildUX

hide-password

Make it 8-15 characters with 1 upper case, 1 lower case, and a number

By clicking "Continue", you are agreeing to BuildUX's Terms of Service and Privacy Policy.

If you have an account already, just Sign in!