Map user behaviors on a bilateral scale. Make design decisions based on your users' behavioural and cognitive states.
Easily visualize user differences. Strategise and design for each segment’s behaviors and values. Ensure your product connects with all users.
Turn existing interaction data into insight. Map user behavior, attitudes, values, etc., to guide decisions with highest ROI.
Visually show stakeholders why your user-focused decisions matter. Highlighting user differences and tailor-made experiences to fit their unique behaviors.



Run comparative analytics to map users and attributes
against your product.
Make quick notes for deeper insights.
Highlight key insights and assign them to your team.
Don’t let your insights sit. Share it with your team.
Add tasks to Jira or Azure and get your plan rolling.
Mark key text for quick focus later.